Marketing: Find your client

 So, now you know who you are...right?  That's great! Now you can begin to pinpoint your ideal clientele. I want you to think about your favorite people, you don't necessarily have to personally know them. Go ahead, think really hard. Now let's get ready to describe them.

• How old are they?
• What sort of job do they have?
• What is their income level?
• Do they have kids?
• Do they have pets?
• Where do they live?
• What are their hobbies?
• Where do they hang out at?
• What is their typical weekend like?
• Do they have any special quirks?

These are pretty basic, but it can lead you to figuring out exactly WHO you are trying to find. In the next post we will talk about how to lead these new ideal clients straight to your door.